Guidance on audiological best practice and how to improve your business, including marketing ideas and how to stand out from your competitors.
In-clinic demonstrations bring expert counseling to life through tangible, real-world listening experiences, and research highlights their impact on hearing technology adoption. With Phonak’s full suite of demo tools, clinicians can now personalize each client experience.
World Hearing Day reminds us that early support can change outcomes for children. With this year’s theme, “From communities to classrooms: hearing care for all children,” hearing care professionals can help families and educators know when everyday signs suggest a hearing evaluation.
Achieving good auditory wellness can support broader health outcomes. Explore what the ACHIEVE Study findings suggest across overall well-being, and what this can mean for audiologists in clinical practice as well as for those with hearing difficulties.
Phonak ambassadors Sara Mearns and Robin Gillon show how modern hearing technology can support identity, lifestyle, and pride of wear. Clinicians can share these stories to help move clients from curiosity to confidence.
Noise reduction in pediatric fittings is only half the story. Families provide the real-world context that helps clinicians fine-tune settings so children hear and participate more confidently in everyday environments.
As 2025 comes to a close, thank you for being part of our Audiology Blog community. Here are ten of this year’s top-read articles, plus a preview of a new ACHIEVE research updates series coming soon.
Artificial intelligence is everywhere in hearing aid marketing, yet the true value of AI is often unclear to patients and professionals. Infinio Ultra and Infinio Sphere Ultra were developed to deliver meaningful benefits in real communication and overall well-being.
As Director of Holistic Hearing Care at Sonova, Dr. Maren Stropahl shares how innovations like EasyGuard™ and APD 3.0 help make hearing care smoother, more reliable, and more person-centered for both professionals and clients.
A closer look at why traditional audiometric categories may not fully capture a person’s lived experience with their hearing. This article invites clinicians to consider perception, context, and diversity in auditory function when making care decisions.
New research identifies the most important things hearing care professionals can do to better serve clients from diverse ethnic communities.
Even the most well-intentioned explanations can be misunderstood. The teach-back technique helps ensure that every patient leaves the clinic truly understanding their hearing care.
This simulated-based learning tool from NAL uses AI-powered Virtual Personas to give audiologists a realistic way to practice patient conversations, building confidence, empathy, and communication skills.