Words matter: Let’s change the conversation
Just like in a recipe, one word can shift the outcome. In clinic, it can shape motivation and action.
Clinical Practice
Guidance on audiological best practice and how to improve your business, including marketing ideas and how to stand out from your competitors.
Improving how sound is described
Why intuitive sound descriptions often fall short, and how a new research-based questionnaire aims to bridge the gap between listeners and developers.
Hearing aid demo tools that support client decisions and clinic success
In-clinic demonstrations bring expert counseling to life through tangible, real-world listening experiences, and research highlights their impact on hearing technology adoption. With Phonak’s full suite of demo tools, clinicians can now personalize each client experience.
Everyday signs a child may benefit from a hearing evaluation
World Hearing Day reminds us that early support can change outcomes for children. With this year’s theme, “From communities to classrooms: hearing care for all children,” hearing care professionals can help families and educators know when everyday signs suggest a hearing evaluation.
ACHIEVE Series: Why hearing health matters more than you think
Achieving good auditory wellness can support broader health outcomes. Explore what the ACHIEVE Study findings suggest across overall well-being, and what this can mean for audiologists in clinical practice as well as for those with hearing difficulties.
How elite athletes are reshaping conversations about hearing technology
Phonak ambassadors Sara Mearns and Robin Gillon show how modern hearing technology can support identity, lifestyle, and pride of wear. Clinicians can share these stories to help move clients from curiosity to confidence.
When families complete the picture on noise reduction in children’s hearing aids
Noise reduction in pediatric fittings is only half the story. Families provide the real-world context that helps clinicians fine-tune settings so children hear and participate more confidently in everyday environments.
Happy Holidays from the Phonak Audiology Blog: Top 10 reader favorites of 2025
As 2025 comes to a close, thank you for being part of our Audiology Blog community. Here are ten of this year’s top-read articles, plus a preview of a new ACHIEVE research updates series coming soon.
AI that improves life: Bringing the benefits of Infinio to everyday listening
Artificial intelligence is everywhere in hearing aid marketing, yet the true value of AI is often unclear to patients and professionals. Infinio Ultra and Infinio Sphere Ultra were developed to deliver meaningful benefits in real communication and overall well-being.
Infinio Ultra: Making life easier for professionals and clients
As Director of Holistic Hearing Care at Sonova, Dr. Maren Stropahl shares how innovations like EasyGuard™ and APD 3.0 help make hearing care smoother, more reliable, and more person-centered for both professionals and clients.
Thinking differently about how we describe hearing loss
A closer look at why traditional audiometric categories may not fully capture a person’s lived experience with their hearing. This article invites clinicians to consider perception, context, and diversity in auditory function when making care decisions.
Culturally responsive hearing care: Simple actions that make a real difference
New research identifies the most important things hearing care professionals can do to better serve clients from diverse ethnic communities.