Hearing aid demo tools that support client decisions and clinic success
In-clinic demonstrations bring expert counseling to life through tangible, real-world listening experiences, and research highlights their impact on hearing technology adoption. With Phonak’s full suite of demo tools, clinicians can now personalize each client experience.
The decision to seek out hearing care isn’t the same for every client. Some arrive with clear preferences, shaped by online research or the experience of loved ones with hearing technology. Others may not know where to begin or what to expect. With your expert advice, counseling, and personalized recommendations, you can help each person move from curiosity to confidence.
When that journey includes an in-clinic hearing aid demonstration, the benefit becomes even more tangible. Clients can hear, compare, and feel how the hearing aids will support them in daily life. That experience can be the difference between moving forward with hearing care and postponing the decision.
The difference an in-clinic demonstration can make
Our clinical researchers wanted to understand whether an in-clinic demonstration helps clients better experience the real-world benefits of hearing technology, and whether that influences their decision to move forward. In a UK study of 26,888 clients, outcomes were compared between those who received a product demonstration during the appointment and those who did not.
The results showed that hands-on listening can make a meaningful difference: the likelihood that clients went on to adopt hearing technology and continue their hearing care journey increased by up to 24 percentage points.¹
It’s also about more than hearing aid adoption. Demonstrations can help clients and their significant others better understand the real-world value of advanced hearing aid features and compatible accessories. By making that value easier to hear and compare, clients can make more informed decisions and feel more confident in the solution they choose.
Finally, giving clients the chance to experience hearing technology supports realistic expectations for daily life, encourages acceptance, and can lead to smoother follow-up. Over time, this may help reduce unnecessary returns and repeat visits, protecting satisfaction while saving time for you, your clients, and your team.
A full suite of demonstration tools for different client needs
Your clients are unique. Different clients may want to experience the hearing technology and what it can do for them in different ways. That’s why we developed a full suite of demonstration tools to help you bring the impact of Phonak technology to life in a way that suits the person in front of you.
For clients who want a quick, clear picture
- Some clients simply want a quick, clear picture of how the hearing technology could help them.
- For these clients, we’ve developed short animated and live-action sound experience videos that illustrate listening in challenging environments, with and without our signature AI-based technology, Spheric Speech Clarity.
For clients who want a more personalized sound demonstration
- Other clients may want a more personalized sound demonstration experience.
- The Benefit Demonstrator in Phonak Target fitting software lets clients and their significant others explore how hearing instruments perform across everyday listening situations such as restaurants and phone calls (Figure 1).
- You can tailor the experience across different listening scenarios and degrees of hearing loss, creating a more personalized comparison.
For clients who want the most immersive experience
- For the most immersive experience, trial hearing aids can be programmed at different performance levels in Phonak Target, offering a truly end-to-end sense of daily use.
- And to support you in communicating the benefits of the hearing technology clearly and confidently, we also provide step-by-step in-clinic demonstration guides.
- Together, these tools support you in providing personalized, engaging demonstrations that are grounded in real listening needs.
Bringing demonstrations into your counseling workflow
In-clinic demonstrations are a powerful complement to your expert audiological counseling. They make benefits easier to experience and support confident decision-making. When integrated into your counseling workflow, demonstrations can also support smoother follow-up and long-term satisfaction.
To start providing tailored demonstrations in your clinic, reach out to your Phonak representative to learn about the available tools and how to match them to your clients’ needs.
References
- Sonova proprietary research. (2021). Please contact claims@sonova.com for more information.